Magnus Selected as Marketing Firm to Launch New Levitt Pavilion for the Performing Arts in Pasadena

Pasadena, CA, September 2003 – Inspired by the love of music and art, Carolyn Smith, CEO of Magnus & Co., was pleased to be invited to join the Board of Directors for the new Levitt Pavilion for the Performing Arts in historic Memorial Park in Old Pasadena. It was a natural opportunity to apply the firm's talent in service to the community by helping to bring free, quality entertainment to members of the community that might not otherwise be able to enjoy exciting, live musical performances.

Magnus successfully launched a marketing and publicity campaign that established the Levitt Pavilion for the Performing Arts during its Inaugural season.   Campaign elements included local media relations, marketing collateral, event planning, and Web site design and development.   More than six million media impressions were generated, which helped to attract more than 10,000 concert attendees throughout the season.   Among its coverage, the Levitt was featured in the Los Angeles Times, Pasadena Star News, Pasadena Weekly , and on KPCC , national public radio and more.

The Levitt Pavilion for the Performing Arts—Pasadena, the first venue of its kind on the West coast, staged 34 unforgettable performances of highly acclaimed musicians and artists such as Billy Mitchell, Freddie Ravel, Pauletta Washington, to name a few. Since its musical debut to the community on July 20, The Levitt's captivating musical presentations from around the world have brought together people from all backgrounds, ages and musical tastes.    Magnus is already gearing up for the 2004 season which will feature 50 one-of-a-kind concerts with themed-nights devoted to world beat, jazz, rock, classical and children's performances.

Magnus & Co., a full-service marketing, public relations and advertising firm, represents market leaders and emerging growth companies in such diverse industries as aviation, consumer products, financial services, food, healthcare, and manufacturing. Founded in 1990, the agency delivers results on a regional, national and international scale with a depth and breadth of expertise that rivals larger firms.