The campaign includes internal and external communications programs designed to create awareness and highlight the expertise and service that differentiates AAR in the industry. The external campaign will launch in the summer of 2002 with print ads in trade publications such as Air Transport World and Flight International. Other elements in the campaign include direct mail and several internal communications initiatives. 

AAR (NYSE: AIR) is the preeminent provider of products and value-added services to the worldwide aerospace/aviation industry. Their offerings include inventory management and logistics; aircraft and engine maintenance, repair and overhaul; manufacturing; and aircraft and engine sales and leasing. Headquartered in Wood Dale, Illinois, AAR serves commercial, regional, military and government customers throughout the world. Further information can be found at www.aarcorp.com.

Magnus & Co. is a full-service marketing, public relations and advertising firm representing market leaders and emerging growth companies in such diverse industries as aviation, consumer products, financial services, healthcare, and manufacturing. Founded in 1990, the agency delivers results on a regional, national and international scale with a depth and breadth of expertise that rivals larger firms.