Arcadia, Calif, July 1, 2001—Neon Tonic Records, an independent jazz label created by Norman Lear’s Act III Communications, has selected Magnus & Co. to publicize and promote the Live at Caesars Palace compilation, a collection of never-before-heard recordings of live performances from the famed Circus Maximus showroom at Caesars Palace.

Live at Caesars Palace, which features Sammy Davis, Jr., Duke Ellington, Lena Horne, Ann-Margret, Frank Sinatra, Keely Smith and Andy Williams, will be available exclusively at the Caesars Resorts in Las Vegas, Lake Tahoe, and Atlantic City, beginning July 22. The collection will also be sold aboard the Crystal Cruises ships, which feature Caesars Palace at Sea casinos, and through the resort’s Web site. Magnus will support the launch with a well-defined public relations program that targets national entertainment, lifestyle, business and news media.

“We have working closely with Magnus for over six months on various projects, and the team has always impressed us with their creative, intelligent and passionate approach to publicity and marketing,” said Ethan Crimmins, chief operating officer for Neon Tonic Records.

An independent jazz label dedicated to delivering timeless performances from enduring artists, Neon Tonic Records owns the exclusive worldwide licensing rights to never-before-heard recordings of live performances from the main showroom at Caesars Palace. Incorporated as Halcyon Entertainment and based in Beverly Hills, California, the company was created by Act III Communications, an entertainment holding company owned by producer, writer, director, and philanthropist, Norman Lear. Neon Tonic Records has an exclusive distribution agreement with Concord Records, a major independent jazz label, which is based in Concord, California.

Magnus & Co. is a full-service marketing, public relations and advertising firm representing market leaders and emerging growth companies in such diverse industries as high-tech, healthcare, consumer products, financial services, Internet, aviation, manufacturing, and telecommunications. Founded in 1991, the agency delivers results on a regional, national and international scale with a depth and breadth of expertise that rivals larger firms. For more information, log onto www.magnusco.com