MAGNUS SELECTED BY PURATOS FOR NATIONAL OPINION SURVEY

Arcadia, CA., July 8, 2002 —Puratos, a leading international bakery manufacturer and distributor, has selected Magnus & Co., a full-service marketing firm, to conduct a nationwide perception audit and direct mail campaign aimed at independent bakeries.  The audit will benchmark new and existing customer awareness, satisfaction, and attitudes.  Magnus is also charged with developing a direct mail campaign to target retail bakeries in key markets.

Founded in 1919, Puratos is one of the world leaders in manufacturing and supplying quality products and services to the bakery and confectionery industry.  They currently maintain a presence in more than 120 countries, operate 55 production plants, and have a workforce of over 3500.  Recently, Puratos expanded to key West Coast markets with their fast-growing distribution division, Puratos Bakery Supply.

“We are privileged and excited to work with such a world-class corporation and we believe this will be the beginning of a growing relationship with Puratos,” says Carolyn Smith, CEO of Magnus.  

Magnus & Co., a full-service marketing, public relations and advertising firm, represents market leaders and emerging growth companies in such diverse industries as aviation, consumer products, financial services, healthcare, and manufacturing. Founded in 1990, the agency delivers results on a regional, national and international scale with a depth and breadth of expertise that rivals larger firms.