1. Do you communicate with customers weekly?
Yes?No?

2. Does your marketing invite customers to interact with you?
Yes?No?

3. Have you surveyed the quality of your customer relationships
in the last 12 months?
Yes?No?

4. Do you have a customer retention program in place?
Yes?No?

5. Do you have a written marketing plan that you follow faithfully?
Yes?No?

6. Can your state your business message in less than two sentences?
Yes?No?

7. Do you receive positive press coverage monthly?
Yes?No?

8. Do you mine and use information from your customer database?
Yes?No?

9. Do your marketing efforts generate qualified sales leads?
Yes?No?

10. Does your sales team work closely with your marketing team?
Yes?No?

11. Does your Web site contribute to your company's bottom line?
Yes?No?

12. Do people see you as a leader in your market segment?
Yes?No?