Goodrich—Super 27 Program
Our marketing and PR activities helped to establish major awareness for the Super 27 program, which re-engines and modifies the B727 to extend its life and operational efficiency. We implemented an integrated marketing communications mix of peer-to-peer direct mail, advertising, publicity, Web development and more. Today, the Super 27 orderbook totals nearly 70 systems, a milestone in aviation re-engining programs. The Super 27 team has been a client since 1996. sample