DACOR
At the beginning of 2001, DACOR launched the “life of the kitchen” campaign. Magnus implemented a highly effective publicity push to support the launch, including a “life of the kitchen” party at DACOR headquarters in Pasadena, a VIP Breakfast Reception at KBIS 2001 with 85 media attendees, and a targeted public relations program. In just over six months, Magnus has created a total of 19,375,754 media impressions, securing coverage with such leading media outlets as the Associated Press, Bon Appetit, Better Homes and Gardens, HGTV, Food and Wine, the Robb Report, Qualified Remodeler, and the Washington Post, among many others.