The Donaldson Company, Inc.—Donaldson Technology and Business Development
Operating within a very limited time frame, Magnus developed and executed a highly targeted communications program to launch the HEPA PLUS™, a new high-efficiency filter product for passenger aircraft. Our marketing mix included a six-part, peer-to-peer direct mail campaign, trade show support and high-visibility publicity. In two months, Magnus secured coverage in such leading trade publications as Air Safety Week, Aviation Week & Space Technology and Flight International, as well as editorial briefings with Bloomberg, Business Week and Forbes.