Ready Pac Produce
In July 2001, Ready Pac Produce launched their new "Microwave Leafy Greens Blend" a pre-washed mix of fresh spinach, chard, red cabbage and shredded carrots. Magnus assisted Ready Pac by developing a targeted media campaign that promoted the health benefits of eating spinach and involved delivering product and recipes to editors in four specific regions of the US; California, New York, the Midwest and the South. In under six months, Magnus secured coverage in The Los Angeles Times, Cooking Light, Good Housekeeping, Men's Health, Prevention, Southern Living, Universal Feature Syndicate, and radio shows with Chef Jamie Gwen and Phil Lampert.