Ready Pac Produce
In May 2001, Ready Pac Produce hosted a special health and fitness event in 
partnership with the Produce for Better Health Foundation. Part of the 
Foundation's 5 A Day Across the USA tour, the event had one mission to 
promote the benefits of consuming five servings of fruits and vegetables a 
day. With just six weeks to plan, organize and execute, Magnus hit the ground 
running. We secured a venue; hired a fitness expert; organized logistics; and 
coordinated sponsorships from the California Avocado Commission, City of 
Hope, Marie's Salad Dressing, Newman's Own, Inc., T. Marzetti, United Melon, 
and the Washington Apple Commission. What's more, Magnus secured pre-and 
post-event coverage with KCAL-TV, LA Daily News, the Packer, Pasadena Star 
News and Produce News.