Symbol Technologies
Symbol is a billion-dollar market leader in wireless, LAN and mobile computing. Magnus was brought in by their software division to help launch its new mobile computing portal, symobile.com. We drafted the strategic marketing plan; created a themed campaign around extreme sports; developed an online contest, The Xtremely Mobile Sweepstakes; an offline competition for the company's Annual Developer's Conference, "The Xtremely Mobile Marathon," and much more. Traffic to the site is growing rapidly.